Raising Money For Nonprofits In Terrible Times

Julie Lucas, the head of fund-raising for Fordham Law School, is trying to raise $100 million at a time when few people are giving money and universities are still seen as having lots of it. How does she do it? First of all, she goes to where the money is now. The career fundraiser put together a list of tips for her staff about how to raise money in tough times, and No. 3 was "Follow the market."

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